A/B testing is one of the most effective ways of ensuring your AdSense ad units are performing to their full potential. Last year Google launched AdSense experiments to make A/B testing easy for your ad units. From today, you’ll be able to optimize your entire account with AdSense experiments, now available for account-level settings.
AdSense experiments let you quickly launch and analyze A/B experiments without you having to make any changes to your ad or page code. Using this feature allows you to configure your ad settings to give you the best possible performance. With account-level A/B testing, you can now also compare the performance of your account-level settings such as general or sensitive category blocking or ad-serving blocks.
If you haven’t already tried AdSense experiments to run A/B tests on your website, give it a try to make sure you’re getting the most out of your account and your ad units. You’ll find more information over on the AdSense Help Center. Google will accept your feedback at the AdSense+ page.