Dot Com is Dead? Seriously? Is Mind + Machines trying to get domainers mad?

Minds + Machines is currently running a Facebook ad that says “Dot Com is Dead” and below it says “Long live the new Top Level Domains”. I won’t even comment of this “Dot Com is Dead” slogan. It’s pointless.

But really “Dot Com is Dead”? Is Mind + Machines so desperate?
They have to be if they resort to the what should have been their last marketing stunt. Or their marketing team is overambitious.

And do you know who are the only people that do understand what this ad means? You’ve guessed it. Domainers with lots of .com in their portfolio. Is getting domainers mad what Minds + Machine want? Well, what they really wanted was attention from all the blogs but I don’t think it was this kind of attention they were looking for. Many say that any publicity is good publicity…

My instant review on their 5 new gTLDs that are accepting official priority reservations on the official website at http://www.mindsandmachines.COM/:

.best
Do I like it?
No.
Why?
“Best” should be on the left of the dot. To the right of the dot it doesn’t make any sense to me.

.casa
Do I like it?
No.
Why?
Very limited and for mainly for italians.

.ceo
Do I like it?
No.
Why?
It is a novelty new gTLD. Good for a laugh, but nothing else.

.cooking
Do I like it?
No.
Why?
I don’t like the “ing” in TLDs. And .food is going to be so much better.

.horse
Do I like it?
No.
Why?
Extremely limited. Race, buy, sell, bet and a few others are nice domains but then what?

Do I like other new gTLDs?
Yes.
Do I like other new gTLDS from Minds + Machines?
Yes, but they are off to a bad start.