.Shop Makes Over $2 Million In Revenue From Almost 2,000 Domains in Pre-Registration Phases

GMO Registry, Inc. announced that new top level domain .shop has already grossed over $2 million dollars in revenue with close to 2,000 registrations mid-way through the advance registration .shop Early Access Program.

The .shop Early Access Program, currently in progress, runs from September 1, to September 26 and provides first pick for .shop domain names by paying an extra fee. 741 names have been registered during this Early Access phase.

With ten days still remaining before General Availability opens on September 26 at 15:00UTC, .shop looks set to become one of the most successful new generic Top Level Domain launches to date.

.Shop was first opened exclusively to trademark holders on June 30 for a 60-day Sunrise phase. During Sunrise applications were received from 1,182 trademark holders in more than 30 countries around the world.

.Shop aims to have more than 1 million domain name registrations by year 1.

About .shop

.shop is a domain name for all online and offline shops. Short, intuitive, memorable and universally understood, Internet users will instantly identify a .shop website as a place to shop. The word “shop” is recognized and understood in many languages and cultures around the world, and with this broad appeal, .shop aims to become the global home of ecommerce.

About GMO Registry

GMO Registry is a domain registry services operator based in Tokyo, Japan. Established in 2009 with a vision to secure meaningful and trusted namespace for ecommerce, the company acquired .shop in a $41.5 million ICANN auction in January 2016.

Today GMO Registry operates more than 40 Top Level Domains including .tokyo and GeoTLDs representing major Japanese cities, while global brands including Canon and Hitachi have chosen GMO Registry as a technology partner to build exclusive branded namespaces under their own top level domain.

About GMO Internet Group

GMO Internet Group is an Internet services industry leader, developing and operating Japan’s most widely used domain, hosting & cloud, ecommerce, security, and payment solutions. The Group also comprises the world’s largest online FX trading platform, as well as online advertising, Internet media, and mobile entertainment products. GMO Internet, Inc. (TSE: 9449) is publicly listed on the Tokyo Stock Exchange.