OnlineDomain.com Domain Name News & Opinions
Today, Calzone (www.Calzone.org) launches the first dynamic calendar for tracking the various stages of every new top-level-domain extension. Calzone is a free productivity tool that was designed to help trademark lawyers, marketing managers and business owners protect their brands and identify the domain extensions and deadlines that matter most to their business. Calzone can be synchronized with a user’s personal calendar on their computer, smart-phone or tablet, allowing businesses to bring some order to the domain name chaos.
“Even for domain name industry insiders like myself, managing the coming tidal wave of new extensions is a challenge,” says Thomas Barrett, founder of Calzone. “The Calzone calendar is the first tool that actually helps manage this problem. It will immediately benefit brand owners and anyone else whose job it is to keep track of the new top-level domain extensions launching on the Internet.”
The Internet is undergoing a sea change as new top-level domain (TLDs) extensions roll out this month, such as dot-Guru, dot-Sport, dot-Fishing, dot-Beer and dot-NYC. Over 1,200 new domains will launch and each one has its own unique policies and dates for their launch plans. This month alone, there are already 82 extensions with approved launch schedules. Tracking the introduction and deadlines of these extensions is essential for marketing managers and trademark lawyers responsible for brand protection.
Calzone will publish key milestones of each new TLD, including their Start-up Plan, the start dates and end dates of the Sunrise Period for trademark owners and other launch phases. Calzone will also track special marketing programs offered by Registries, such as Founder’s programs, Expression-of-Interest programs and auctions of premium names.
Users can browse the free calendar at www.Calzone.org and subscribe to receive updates to their smartphone, tablet or PC via any online calendar, including Apple, Facebook, Google, Microsoft Outlook, Windows Live and Yahoo calendars. Subscribers may also utilize filters to track individual TLDs or industry categories, such as Food & Drink; by launch phase, such as Sunrise Period; or even by IDN language script, such as Russian or Chinese.
Calzone will also send out email and calendar alerts when a Sunrise or Landrush period is about to start or end, ensuring trademark lawyers and brand owners are able to secure their desired domain name before the deadline.
The service includes tools for users to share events with their client and co-workers, send reminders via email or text, and receive changes to deadlines.
Calzone will continue tracking TLDs, even after they completed their start-up Plan, since many Registries often change their eligibility policies and offer new services, in response to competitive pressure. This extends to existing TLD extensions on the Internet.
Visit www.Calzone.org to try out the service.
