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Neustar Rates Super Bowl Advertisers and their Website Performance

Neustar set up website monitors on over 25 of the top Super Bowl advertisers’ websites, gauging website performance every 10 minutes from Washington, DC and San Francisco.

Those sites were:

  • Anheuser Busch
  • Audi
  • Best Buy
  • Bud Light
  • Budweiser
  • Cars.com
  • Century 21
  • Chrysler
  • CokeChase
  • CocaCola
  • Ford
  • FritoLays
  • Gildan’s
  • GoDaddy
  • Hyundai
  • Kia Motors
  • M&M
  • Mercedes
  • Mondelez International
  • NFL.com
  • Pepsi
  • Samsung
  • Sketchers
  • SodaStream
  • TacoBell
  • Toyota
  • Volkswagen
  • GetCrackin.com

The Results showed that the cokechase.com website was nowhere before the game and after that the website constantly timed out after 30 seconds. Also their home website http://www.cokeacola.com also went down for hours. Also Gildan Activewear website went down for a few minutes. Taco Bell’s new version of their website resulted in a larger, and slower loading website.

You can read the complete report here.


About Konstantinos Zournas

Konstantinos studied Computer Engineering and Computer Science in London, UK and lives in Athens, Greece. He works on domain names and website and software development. He has been online since 1995 and a domain investor since 2002.

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