The domain name Purple.com was sold for $900,000 in 2017. The sales price was reported in a SEC filing from PURPLE INNOVATION, LLC. (Note 5, Page 14) Purple Innovation is an American comfort technology company based in Alpine, Utah, USA. It specializes in the direct-to-consumer sale of mattresses, seat cushions, back cushions, pillows and platform … Continue reading The domain name Purple.com was sold for $900,000