How To Use: Uniregistry Affiliate Plus Program and Integration

The Uniregistry Affiliate Plus (UAP) Program that allows parking customers another avenue by which they can monetize their names has published a “how to” guide.

Last week Uniregistry announced the new domain name affiliate program, called Affiliate Plus, and a few days later they announced the first integration between and Uniregistry.

Traditionally, PPC parking revenue places a set of advertisements or search links on parked pages. When visitors to the pages click on the ads, money is earned by the owner of the domain name. Participation in the UAP program places other ads or links on parked pages when clicked on and visitors continue on to register, renew or transfer domain names at Uniregistry, a healthy commission (currently up to 35%) is paid to owner of the parked domain. These earnings are in perpetuity for as long as the name is registered by the original registrant. Read more about the program here

Participation in this program is easy. It can be done in 2 steps.
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Affiliate Intergration Between and Uniregistry Announced

Last week Uniregistry announced the new domain name affiliate program, called Affiliate Plus, and not more than a few days later they have already announced the first of many future integrations between and Uniregistry.

Now you can use the Portfolios/Affiliates tab in the Settings menu of DomainNameSales to select different Uniregistry affiliate offerings and display them on your parked pages. DNS offers the same pay-rates as a direct signup via Uniregistry.

You can read more about the genesis of the Uniregistry Affiliate Plus program in Frank Schilling’s Continue reading Adds “Firm” Price Option in Inquiries, the popular parking and sales platform, just added a “Firm” price option when a seller sends a quote of a counter-offer to a buyer.

I was replying to some inquiries today when I noticed the extra option on the left of the selling price when I tried to check the “Record Price” option:

DNS-firm-optionActually I would prefer if it was put on the right side and “Record Price” option returns to it’s previous position. I am sure that a lot of users, including me, will be confused at first. And a few may check it thinking it is the “Record Price” option.

Anyway, the “Firm” option means that the price you are quoting to the buyer is firm and that you will not entertain lower offers. Buyers are then sent directly to the checkout page where they have to decide to buy or not. I hope then can still send a message.

This is a useful option but I wouldn’t use it on the first quote but rather later in the negotiations.

It’s also good to know that DNS keeps improving day by day. Good job.

DomainNameSales: brokers average $15,000 per sale, new minimum commission at $175

Effective February 15th will charge a minimum commission of $175 per sale. This means that any domain under the $1400 threshold will be charged at $175 instead of the 12.5% commission.

Also on February 28th will be the launch date of the new registrar at that will offer com, net, org, all material CCTlds and all relevant new GTLDs under one roof.

Finally, DomainNameSales has a team of 19 brokers in Grand Cayman. On average, the 19 brokers spend 4 hours on each closed deal and the average sale price is in the vicinity of $15,000 per sale.

Here is the complete DomainNameSales announcement:

Happy New Year! This is going to be a year of monumental change for us all. Firstly, in regard to DNS, The DNS platform is unique because it lets you self-broker your sales, and negotiate via the DNS iPhone app. You can set buy-it-now prices on all of your low value (under $1500) domain names and directly field inquiries with preset email templates via your iPhone while you’re on the mountain, at the beach or in your car (hopefully in the passenger seat). : ) You can also insert any broker you choose (on leads generated from your own domains), and we sincerely thank all our customers who have chosen DNS to act as their broker.

We have a team of 19 brokers here in Grand Cayman and we realize what our strengths are. Selling names is hard work. On average, our brokers spend 4 hours on each closed deal. Our average sale price is in the vicinity of $15,000 per sale. Effective February 15th we will need to charge minimum commissions of $175 per sale. If you have domain names that are very low priced (under $1500), you can continue to sell them yourself without charge, but if you require DNS to take phone calls, do manual work and hand-hold your low price deals to completion we will need to apply this minimum charge.

On February 28th we will be launching our new registrar at The birth of our registrar will usher in a fleet of positive changes for you. In the near future, Uniregistry customers will be able to sell their names (of all prices) at lower cost. As a Uniregistry preferred customer you will be able to create payment plan sales on your premium names at DNS, just as I do.. You will be able to use our credit card merchant services to sell (or finance) your domain names with instant completion (no escrow required). Uniregistry intends to offer com, net, org, all material CCTlds and all relevant new GTLDs under one roof. You will be able to safe-keep all your names in one easy to use management interface. This is not a light registrar. We have been working on Uniregistry for a long time and hope it will be the best funded, most registrant centric new registrar offering, ever.

We have additional changes in the works to allow you to profit from your relationship with us and intend to roll those out in the coming months.

I?m looking forward to serving you beginning Feb 28th.

Thanks sincerely, Frank.

Go Daddy and Afternic Offer/Auction Confusion

I was trying to figure out if Go Daddy has changed anything in how it treats domain names listed for sale in Afternic and Sedo (partnership soon to end) in Go Daddy auctions. Still the domain names are treated like being in auction and an end user is sent to Go Daddy Auctions when searching for a domain name at Go Daddy AND the domain name is listed in one or both Afternic/Sedo marketplaces. This perpetual 80 day auction has always been a problem to me.

Go Daddy treats domains from the Domain Name Sales/GoDaddy syndication differently. It redirects an interested party to a form where he/she enters contact details and these details are then sent to a Domain Name Sales broker. Actually I had a few problems with that as well.

uniinstaller.com0I chose my domain name to test this integration and that was clearly a poor choice as it turned out later…

To make things clear from the start. I don’t have the domain listed at Go Daddy. I don’t have the domain name listed at the DomainNameSales and I have stopped the GoDaddy syndication. I don’t have the domain listed at Afternic. I only have the domain listed at Sedo with no Buy It Now price and with a minimum bid of 10,000 Euro. (about $13,600)

I enter in the Go Daddy search and this is what I get:

uniinstaller.com1Good news, this domain is available
Current bid $30,000.00
Get It

I click “Get It” and I get:uniinstaller.com2
Price: $30,000
Offer $19,500 or more
or Buy Now for $30000
Time Left: 56D 3H

Auction Ends: 2014/03/27 09:16 AM (PST)
Price: $30,000
Sale Type: Offer/Counter-Offer with Buy Now
Bids/Offers: 0
Views: 11

At this point I thought that the domain could still be listed at Afternic by the previous owner so I visit So I found it on Afternic listed with a $30000 Buy Now price and a minimum offer of $10,000. Probably from the previous owner.

Although this explains the Buy Now price it doesn’t explain the $19,500 minimum offer at Go Daddy. It seems that this minimum offer price doesn’t come from anywhere.

I then tried to add in my account but I got a message that the domain is already listed on Afternic but not an option of what to do next. I sent an message to support and wait for their reply. 2 days later and no reply.

uniinstaller.com3So if this isn’t confusing then I don’t know what is. And maybe I can figure this whole mess out but what about regular end users searching for domains at Go Daddy?

A potential buyer will see that my domain name is at an Offer/Counter-Offer with Buy Now Auction that ends in 56D 3H and the auction price is $30,000 although there are no bids.

It is an auction but not an auction. It has a price but no bids. It’s an Offer/Counter-Offer with Buy Now that ends in 56D 3H.

Go figure. clean your account from domains you don’t own

DomainNameSales and Frank Schilling just sent an email with the subject “January Housekeeping –”. They are asking all the DNS partners to remove all domains from their accounts that they no longer own. These domains could be sold in other platforms/venues or simply expired. They said that they had several occurrences this year of sales-platform clients, agreeing to sell domain names that they have previously sold, or no longer own.

Personally I have never agreed to sell a domain that I don’t own. None of my domains are set at BIN on any of the venues I use including DNS. Also I have stopped using the DNS/Go Daddy syndication because of a lot of problems I had with it. I got a reply from DNS about this.

For the domains I broker myself I don’t think there is anywhere that DNS is involved. That only leaves my domains that are sold at the DNS platform and a buyer calls or emails a broker at DNS. In both cases I always check if I own a domain name before providing a price let alone before agreeing to a sale.

I have never sold a domain I don’t own if my 14 years in domaining.

Now sure what this means exactly:

If you have domain names for sale through our syndication channel or on our platform and you represent that you own them, and that subsequently turns out to be untrue, we will have to immediately suspend your DNS parking and sales account.

Is this suspension only happening in case of a false sale or not? Now if DNS wants to suspend my account if I have an expired domain in my account of thousands of domains then there is not much I can do.

A few days back was listed for sale at Domain Name Sales!. Everybody makes mistakes and most of the time it has nothing to do with “truth, honestly and trust”.

Here is the email from Frank:

Dear Partners. We have had several occurrences this year of sales-platform clients, agreeing to sell domain names that they have previously sold, or no longer own.

If you have domain names for sale through our syndication channel or on our platform and you represent that you own them, and that subsequently turns out to be untrue, we will have to immediately suspend your DNS parking and sales account.

Good stewardship of your portfolio, truth, honestly and trust are the basis of our relationship. We value the partners who live up to those ideals but can not support those who unduly create administrative burdens for us through poor stewardship of their domain name portfolios or who are too preoccupied to check whether they still own the names which they agree to sell.

Please take this opportunity to clean your account and only identify names which you own as for sale.


Frank Schilling

Frank Schilling encouraging all to go to NamesCon in Las Vegas – Next stop: TRAFFIC East

Frank Schilling owner of the platform send an email to all the DNS customers encouraging them to attend NamesCon starting in a few days. John Smrekar, Eddie Mullen, and Sevan Derderian will also be in attendance to explain some of the DNS features. NamesCon will take place in Las Vegas in January 13-15 2014. The conference will have more than 450 attendees. More tickets were released after the show sold out and Flippa is running a contest to win a free ticket.

It seems that Frank Schilling and DNS will not be attending the next TRAFFIC West domain name conference happening once again in Last Vegas. (May 28-31 2014). But they will be attending TRAFFIC East in September 2014.

Here is the email:


We are looking forward to seeing you all (and encourage you all to attend) NamesCon this January. This is the last domain end-user conference we plan to attend before September?s TRAFFIC East. Myself, John Smrekar, Eddie Mullen, and Sevan Derderian will be in attendance. We will be taking this opportunity to explain some of the features of our platform, and I look forward to sharing some of our plans for making you more money. Hotel rooms at $79 and record low airfares give us no excuse. If you were thinking about coming.. This is your show. See you next week.

Warmly, Frank. coming in 2014: marketplace changes, increased parking payouts

Frank Schilling, owner of the popular Domain Name Sales platform, published his newsletter about the upcoming new year. He said that domain sales were robust in 2013 and the secondary marketplace sales far and away eclipsed previous record in spite of the long shadow cast by the coming new GTLDs.

He said that they plan to roll out some significant evolutionary developments in traffic monetization in 2014 with the help of their upstream partners and they hope this will increase payouts over 2013 levels.

He also pointed out once again that the does not game with parking payouts.

Here is the complete newsletter:

2014 Update

Dear friends and colleagues,

2013 was one of the most eventful years in the domain name business in a long time. We at continued to extend our sales platform to give domain name owners the liquidity they need to sustain portfolios in the face of an eroding traffic monetization landscape. Name sales were robust in 2013 and our secondary marketplace sales far and away eclipsed previous record in spite of the long shadow cast by the coming new GTLDs.

As pivotal as 2013 was, 2014 will be even more tumultuous with hundreds of viable new G’s coming to market. SLD Domain Names will rain aplenty, like pennies from heaven and the smart registrants and folks on this email list will see this as a significant opportunity to expand their footprints and hedge their bets. We plan to roll out some significant evolutionary developments in traffic monetization in 2014 with the help of our upstream partners and we hope this will increase payouts over 2013 levels. The upstream ad marketplaces understand the value of this traffic and keeping it close to their fold – I expect they will facilitate higher payouts. You will see it first in your traffic revenues as we do not change or shape the payouts you receive based on the way our upstream partners perform. Your revenues get meted out pro-rata based on the upstream performance. That’s a fancy way of saying we do not game your payouts. If the upstreams pay more, you’ll earn more in 2014, and based on the realities of the marketplace for your traffic, we expect they will try to pay more at some point in 2014. They have a bunch of marketplace changes coming which should help induce lift.

Most importantly I’m excited by new TLDs. Domain Names are once again going to take center stage on the Internet stage in 2014 and 2015. Anytime people talk about domain names that is good for our industry. Starting in March you will have names being pushed from all corners of the Web.. Money will get spent and ads will get taken and fun will be had.. One or more of these extensions will likely turn into the global chuckle of the day. Bringing more diamonds out of the ground does not make the price of diamonds go down. If you have good keyword weight and brandable name inventory the wind will be at your back in 2014.

If you have not done so please take the opportunity TODAY to join the DNS platform.. We are going to begin combining our offerings in ways that are highly beneficial to our clients in 2014. If you are not using us or are partially using our services, you will be leaving money on the table and doing your business a dis-service in 2014. Loyal partners will be rewarded and remembered here in the coming year.

If ever there was a time to get familiar with our sales platform and parking services that time is now friends.

Thanks so very sincerely for all your support in 2013. There has never been a year quite like it in naming and it was merely a mild foreshock compared to the earthquake of change coming to naming and monetization in 2014.

Bless you all and happy holidays from me and all the fine men and women who work to deliver our products to you each day.

Warmest regards,

Frank Schilling

DomainNameSales promoting brokering services – How to assign specific portfolios to DNS brokers

DomainNameSales is heavily promoting its brokering services. It has gone thus far as changing, temporarily, its logo. Here is the new “promotion” logo with the “Try our brokers” slogan:

dns_brokersThey have also added a link saying “Need help brokering this name? Click here.” inside every inquiry. The promotion leads any customer that is interested into the settings webpage and particularly info the section called “Portfolio Broker Mapping”.

Inside there you can select to assign to a DomainNameSales broker a specific portfolio or all of your domains. Broker service is charged at 12.5% of the sales price.

You can even select a broker outside of the DomainNameSales at the “Brokers Selling For Me” section. The “Broker Directory” includes many pretty known domainers such as Adam Dicker, Andrew Rosener, Bill Sweetman, (led by Michael Berkens) and many others. Each broker has a different brokerage fee.

Here is how to assign a specific portfolio to a broker:
“Select a portfolio, or multiple portfolios, on the left and a broker relationship on the right, then click “Approve” to save the selected relationship mapping.

To choose from an expanded selection of “Broker Relationships” visit the Brokers Selling For Me setting and request one or more brokers from the list. Once the broker has agreed to serve you, they will be added to the spectrum of broker relationships on the right.”

Although I did not have any luck selling domains from the Go Daddy syndication leads, I have sold one when a buyer contacted a DNS broker directly. The whole process was smooth and easy and we used for the transaction.

Jeffrey Gabriel, VP of Sales DomainNameSales, replied to my some of my Go Daddy syndication problems here.

Jeffrey Gabriel, VP of Sales DomainNameSales, replies to my Go Daddy syndication problems

I made a post last week detailing my first 2 months syndicating my DomainNameSales domains to Go Daddy. I didn’t have any luck with the syndication and received very few offers and 0 sales. Today Jeffrey Gabriel, VP of Sales DomainNameSales, posted a comment in that post that I quote here (you can find my reply below):


Jeffrey Gabriel here form DomainNameSales. Thank you for your constructive criticism. We greatly appreciate it. Your comments are surprising to me. The Godaddy/DomainTools syndication is a service where you will get more exposure then in-turn more leads for your domains. There is no confusion about auctions, minimum bids, or the values. We as brokers are provided a price by you the seller, a minimum offer that your account requires and we quote it. Like many sales leads they are unqualified for 1,000′s of reasons, and others are very qualified and ready to buy. In your particular case it would be interesting to know the domain that you found the lead we missed because the .net sold. We do a very thorough job on following up, calling and trying to work out an equitable deal. It would be even more interesting to hear what your list price was with us and what you settled for.

We have had sellers quote us 25,000 USD for a domain, but when we say the best we could get is 3,000 they say sure take it. That is a little puzzling at times.

When looking where we came up short in your eyes, I try and look at a solution. One of our clients who we have been very successful with using the Godaddy syndication provides us with a list price, and the lowest he will accept price. He trusts us to get him the best price possible, and we have exceeded his expectations. He views our relationship as us being a team.

Getting into the notion of the buyer who did not end up buying. This is an unfortunate situation for everyone, and it happens to all sellers. After we spoke on the phone about this opportunity you were very adamant about receiving some sort of a VAT tax for this sale, and additional information about the buyer. We attempted to speak with the buyer about that, but he was not very excited about it to say the least. I think that paid a large part in non payment. I think he will be back.

Also during that phone call, being the Vice President of Sales I told you if you needed anything else, or had any issues to please contact me directly. Me hearing that you have tried to opt out of our Godaddy syndication repeatedly is news to me. I do not want our Brokers spending time on opportunities to make you money, when your not interested. We would rather have them focus their time on our clients who do. I will make sure your opted out today.

There is gold and opportunity in every lead….I think looking at our syndication service in 60 days and evaluating it is not particularly fair. We are closing opportunities on our in-house portfolio that the leads were generated over a year ago. That is NO exaggeration.

Sometimes you need to also look toward yourself, your pricing and how you are communicating to the broker who is involved. Make adjustments, just like we do everyday. Perhaps calling our 1-800-818-1828 number and discussing the lead with the broker would help you better understand how to price it. If we can all take a step back and view it from that angle then I think, Konstantinos Zournas, and all of our other clients can learn something to get better. Which equals more sales!

To all of our clients Happy Holidays from DomainNameSales!

Jeffrey M. Gabriel
VP of Sales DomainNameSales

And here is my reply to the comment:

Dear Jeffrey,
I don’t know why my comments are surprising. I simply stated stats and I am not the only
one that have had absolutely no luck with these leads. I know there is no confusion with auctions and that is why I wanted to try the syndication. The problem is mainly with Go Daddy leads. The percentage of qualified leads is so small that is simply not worth the hassle for both me and your brokers. This has nothing to do with DNS as a sales/parking venue.

You didn’t actually miss the lead for the domain for which the .net sold. The broker got a 5k offer that failed to pass on to me. My net price was 50k. When I talked directly to the buyer the offer went immediately to 20k. We are still in negotiations.

I believe that any offer should be presented to the seller. I was presented with an offer that was below my minimum price so I am not sure why I didn’t get the 5k offer.

Now about the non-paying customer. I had already explained to Eddie that I am required
to charge European Union buyers with 23% sales tax if they don’t have a valid VAT number. Eddie told me that the buyer was from the US, so that was the end of it. There was no sales tax. So I don’t understand how this played a large part in the non payment.

Also I didn’t have your email address. I just got it now with your post. I really don’t like talking on the phone especially when it is that expensive. I am in Greece and phone calls overseas cost a fortune.

I have opened 2 tickets requesting that I am opted out of the syndication because the control panel option is not opting me out. It worked to opt me in but not for the opposite. The first ticket was on the 17th of November(request #2374) and the second was on the 26th of November(Request #2416). Still nothing has happened despite being told that I have opted out and that support was looking into the matter.

It seems that DNS support is unresponsive to say the least. I now have 4 support tickets that have not received a single reply with the oldest being 23 days. 1 ticket was closed without any reply from DNS. I assumed that it was solved but I am not sure. The syndication opt out tickets are the only tickets that have gotten a reply.

My evaluation is not based on the 60 days alone. It also based on circumstances that are not bound to change. Like the fact that I am never supposed to know who the buyer was, not being able to produce proper invoices to the buyers, not been able to use, being paid twice a month etc.

I have looked toward myself and I have said that maybe my prices are a bit high. But that is especially true when it comes to Go Daddy leads, so that why I need to stop the  syndication. It’s a dead end for me.
Thank you.