During yesterday’s Super Bowl coverage, a trailer for the upcoming film Gods of Egypt aired that directed viewers to the domain name GodsOfEgypt.MOVIE. This was a first time that a New TLD domain name was used in a Super Bowl advertisement. (see the trailer below)
But what about the corresponding .com domains of the movie?
The domain name godsofegypt.com is for sale at BuyDomains.com and was registered back in 2001.
The domain name godsofegyptmovie.com was originally registered in 2013 and it then expired and is now owned by a law firm that is probably(or not?) connected to the movie studio since March 2015. The domain is up for renewal in a few days.
The domain was probably caught by the law firm using Snapnames and is currently parked using the default Snapnames nameservers.
Somehow HugeDomains.com pops up when you do a google search for the domain.
The Gods of Egypt Trailer:
Donuts wrote a blog post on .MOVIEs Super Bowl appearance:
Super Bowl Serves As Not-Com Coming-Out Party
Last night, millions of viewers tuned in as Peyton Manning propelled the Denver Broncos to a victory in Super Bowl 50. While the NFL’s best duked it out on the field, the not-com movement hit a milestone in the Super Bowl advertising game.
The Super Bowl isn’t just the championship for the NFL, it is the biggest night of the year for advertisers and marketers. From Clydesdales and puppies, to talking frogs to Mean Joe Greene, the Super Bowl represents a dream opportunity. Companies pay as much as $5 million for a 30-second ad, and the exposure is often worth every penny. The giant platform has catapulted brands to new levels of awareness and emblazoned them in our memory even regardless of the company’s success – think singing sock puppet.
Last night, the magic moment was seized by not-coms as they made their debut on the world’s biggest stage with the movie trailer for Gods of Egypt. The commercial directed viewers to the web address: GodsOfEgypt.MOVIE
Gods of Egypt won’t hit theatres until later this year, but it’s already left a significant footprint in the world of digital branding. While other films have heavily marketed around the extension – TheHungerGames.MOVIE, DirtyGrandpa.MOVIE and Freeheld.Movie, to name a few – yesterday showed how a popular not-com can go from launch to Super Bowl in just seven months.
The announcement is exciting, but hardly surprising considering the growth trajectory of not-com naming options. Monthly registration rates have more than tripled since this time last year, and total not-com registrations are now over 12 million.
For the not-com movement, a Super Bowl appearance is perhaps the ultimate sign that a tipping point has been reached. This clearly is a turning point in usage, awareness, and of course, value. With elite brands such as Apple, Google, Amazon, Sony, Barclays, General Motors, Lionsgate, Marriott, McDonald’s and Taco Bell all having put not-coms to use in the past year, any question of demand for specific, meaningful domain extensions has been put to rest.
As not-coms gear up for their third year of availability, Sunday night showed they are ready to compete in the big game.