Neustar Rates Super Bowl Advertisers and their Website Performance

Neustar set up website monitors on over 25 of the top Super Bowl advertisers’ websites, gauging website performance every 10 minutes from Washington, DC and San Francisco.

Those sites were:

  • Anheuser Busch
  • Audi
  • Best Buy
  • Bud Light
  • Budweiser
  • Cars.com
  • Century 21
  • Chrysler
  • CokeChase
  • CocaCola
  • Ford
  • FritoLays
  • Gildan’s
  • GoDaddy
  • Hyundai
  • Kia Motors
  • M&M
  • Mercedes
  • Mondelez International
  • NFL.com
  • Pepsi
  • Samsung
  • Sketchers
  • SodaStream
  • TacoBell
  • Toyota
  • Volkswagen
  • GetCrackin.com

The Results showed that the cokechase.com website was nowhere before the game and after that the website constantly timed out after 30 seconds. Also their home website http://www.cokeacola.com also went down for hours. Also Gildan Activewear website went down for a few minutes. Taco Bell’s new version of their website resulted in a larger, and slower loading website.

You can read the complete report here.

About the Author:

Konstantinos Zournas lives in Athens, Greece. He studied Computer Engineering and Computer Science in London, UK. He does domain name consulting, website development, programming and UDRP consulting. He has been online since 1995 and a domainer since 2002. He is mainly writing about domain names and website development but other things may come up. You can find him at Google+

Konstantinos Zournas – who has written posts on Online Domain.


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